Pharmacovigilance (PV) refers to the science and activities related to detecting, assessing, understanding, and preventing adverse effects or any other drug-related problems. In simple words, it’s a system that keeps track of how medicines behave in the real world—beyond clinical trials—to ensure patient well-being.
With the rise of AI and digital tools, pharmacovigilance is evolving into a smarter, faster, and more accurate process. From adverse event reporting to signal detection, PV teams today rely on automated databases and integrated platforms to make quick, data-driven safety decisions.